Email Still Works
Despite predictions of its demise, email remains one of the highest ROI marketing channels.
Segmentation
Don't send the same message to everyone. Segment by behavior, interests, and engagement.
Personalization
Go beyond "Hi [First Name]". Use data to create truly relevant messages.
Automation Workflows
Welcome series, abandoned cart, re-engagement—automate these sequences to work while you sleep.
Testing
A/B test subject lines, content, and send times. Small improvements compound.